Cebu Park District: Integrated Brand Identity
Cebu Business Park and Cebu IT Park : Achieving a Sense of Greater Completeness as Cebu Park District
The integrated brand identity bridges the best elements of both parks. While it amplifies the park’s respective strengths.
The Icon. The Cebu Park District begins with the fusion of identity of Cebu Business Park and Cebu IT Park represented by a unique and distinguishing icon -- a seed. The symbol conveys the promise of growth, a representation of a balanced approach to all aspects of living.
The Name. Cebu Park District was inspired by our green spaces and streetscapes. It emphasizes the concept of the PARK – a key element of both developments – that highlights the district’s liveability and its strong sense of place.
The Tagline: Growing Business. Growing Life. It expresses the character of the district as continuously evolving with the active tense of the verb ‘grow’ --- enunciating the commitment to cultivate a work-life balance and to care for the environment that nurtures life.
The Tree Framing. The tree framing device, the logotype and tagline collectively represent stability, evolution and growth. These elements signify the very best ideals of strength, vibrancy and diversity of a growth center.